Classic Volkswagen - Mentor, OH

Volkswagen is taking a page from the Apple playbook by inviting software developers to help shape the face of the automaker's infotainment systems. The German manufacturer is holding an "App My Ride" contest where anyone can submit an application that they think would work well in future VW products. The ultimate goal is to put a little more control into the hands of the company's customers in order to create an infotainment system that's functional and easy to use, but there's also around $18,600 worth of prizes on the table for the best apps.

On May 3rd, VW will launch a new web site where users can upload their apps and submit ideas. Volkswagen is hoping that a collaborative community will spring from the project where developers can discuss apps the company currently uses as well as hone their concepts.
In order to jump into the fray, you'll need to come up with an idea for your very own app, a graphic design of the user interface and the appropriate programming in Adobe Flash or Flex. As part of the contest, VW is offering winning students a unique opportunity to study with the Volkswagen Research Group in Tokyo, Shanghai, California or Wolfsburg.

Winners will be picked by the "App My Ride" community and a panel of VW execs. One lucky developer will get to take part in a special vehicle unveil with their flight and hotel on the Volkswagen tab on top of cash prizes. Make the jump for the full press release. (source: AutoBlog)